Okay, so maybe the video has nothing to do with eBooks... but maybe, it really does.
I can't help but let my very expensive education from USC get in the way. I guess when I got an MBA, I learned to look at most things through the eyes of an entrepreneur. Most people in the industry are pretending, hoping that this eBook-thing and self-publishing-thing and indie-publishing-thing will go away. If we shove our head deep under the sand--real deep--it'll go away.
It won't go away. It's already too late. The question, the only question, that should be asked is what are YOU doing to ride this wave? How are you reconsidering the impact and possibilities and opportunities that this wave will bring.
In this blog, I write about writing.
But my "other" life is, and has been, about bringing new technologies to market. I've launched businesses, ran businesses, and helped others realize their entrepreneurial dreams. Today, I help develop the technology roadmap of the movie industry. And I see a dangerous disease everywhere I look.
There is a disease that's called denial. And unfortunately, in the book publishing industry, denial is the de facto standard. As writers, we can't be blind. This is our careers, the future, the platform upon which we are able to deliver our stories to others.
We can watch that 1994 TODAY SHOW video and laugh. "How ridiculous, and blind," we'll claim. "For the love of everything that we know of, the Internet is the backbone of everything we do."
In ten years, will we look back at the articles, and YouTube videos produced in 2011 about eBooks and laugh? Will we wonder how so many people missed the boat?