Google announced that starting July 17th, Target will sell the iriver Story HD e-reader
...That's a mouthful! iriver may consider their competition when thinking up product names. Here's a hint: iPad, Kindle, Nook, etc... one word. It's easier.
In fact, this is the first e-reader integrated with the "open" Google ebooks platform. You don't say. Integrated is a good thing.
This means you can buy AND read Google eBooks. Man, Christmas came early this year.
Okay, enough sarcasm.... but seriously, is this what the consumer was asking for? Yet, one more e-reader? What is that now? Ten? Twenty? Who knows... and frankly, who cares?
I can't help but think that the proliferation of readers will have a backlash effect on the consumer.
If I buy a hard cover book, I don't have to worry that suddenly the paper that I'm holding will be obsolete. That my eyes will not be able to read the text on the paper.
It wasn't too long ago that the choice between Blu-ray and HD-DVD cause so much confusion in the market place that overall sales stagnated. The consumer waited to see what would happen.
I have an iPad. I buy both iBooks and Kindle books (via the Kindle app on the iPad). I would consider buying a Kindle since it's form-factor and screen make it a more desirable reading platform. But I haven't yet. I've purchased and read over two dozen iBooks, and four dozen kindle books. I need one more device like I need another adverb in my novels.
How do you feel about this? Is this just a yawn, or are you excited as a writer and reader?